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America is the land of systems and indeed much work can be done by using computers and automatic tools, but since they are available to many, I am afraid that the “people component” remains one of the single true differentiating factors. It can be the people using the system or the people that appear in your message.
The most “personal” type of media today is definitely video. It communicates the reality of the event just as it is, with all the characters involved, the surrounding scenario, the emotions and the comments. Some just don’t feel confident with this medium and don’t use it or use it occasionally. Yet it is very powerful and if the information or situation you provide has some unique value and can be attractive to the public you are targeting, you shouldn’t worry too much about the quality of lighting, the perfection or you speech or the steadiness of the image.
Some of the best video bloggers actually suggest to never edit your videos at all, but use intead the first take and just make sure you feel as authentic as possible. If you don’t feel like shooting straight video, there are sites that produce very neat animations starting from your still images. Animoto.com is one example, Slide.com is another one.
Life can become quite engrossing and you need to make decisions and take responsibilities for those decisions based on the greatest good you can obtain for all the people connected with you including yourself. You can’t always include everything and everybody you like, and sometimes you need to remove things you cherish but that would not be compatible with other commitments you have already taken.
This is particularly true in the world and the economy we have today, where everything runs at light speed and you have some many things going on at the same time and you turn around for finding out a whole week or a whole month has gone by without you even noticing. Yet I am a firm believer that personal relationships are the most important thing and therefore this post is dedicated to a friend that has meant a lot since my arrival in the United States about one year ago and that I have been missing now for a few months, since our roads went off in different directions and I haven’t been able to keep up with him the way I wanted.
Actually I got an invitation to his birthday on September 23rd and it was an amazing invitation: a tailor made Youtube video mailed to me one week in advance and that I include in this post as a glaring example of what you can do today with social media.
The friend I am talking about is Chris Krimitsos, the king of video copy, so this invitation video is also a good example for you on how to create videos that really stand out and not just the usual footage where somebody stands in front of a camera talking into the empty air.
Chris is the best example I have ever found on how you talk in public, on how you promote people and products in real life or on the Internet using video and on how you motivate others to help in a group project.