Using the Web and social media to sell real estate

An impromptu meeting spurred by family needs will probably change the course of events for the months to come. Many crucial business matters are sometimes defined at the kitchen table during unexpected events that occur at the right moment in the right place. This is what happened to me today. I was planning to have a day with my family when my business associate Daniele Bogiatto called asking for assistance for his kids who have been coughing for a few days now, after their arrival in Florida.
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So I volunteered to get some natural healing products at a local store and deliver them to Daniele’s house, about 20 miles away from my place. When I arrived in the late afternoon, we set down at the table in the kitchen with Daniele and his wife Jenny and began chatting about their experiences in the US after they arrived from Italy one week ago and we pretty soon ended up talking about Daniele’s new blog and the extensive research and development efforts that has been put into its development during the last 3 months, involving many people.
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It’s time to look at things from the opposite angle as we have always done since the usual “solutions” work less and less and people are longing for someone or something that will carry them into a future that so far has been evading them, and the same people are getting definitely tired of old clichés.

This is the concept that comes to our minds as me and my friend and partner Daniele meet with our families for a farewell dinner before they leave back for Italy. It’s been ten weeks since they first arrived in Florida for a long vacation that opened up many unexpected business opportunities, but that most of all this time frame has consolidated and expanded a friendship that had begun “by chance” in Florence during an event on Internet Marketing in 2007 and that now is the backbone on which we are planning major changes that will affect both the personal lives of our families and the future of our businesses.

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