Life can be fairly unpredictable and so can business. Sometimes you find yourself confronted with a totally unexpected shift in circumstances and you need to be fast on deciding where you want to go and you must always rely on your perceptions more than anything else. In the end we are dealing with people all the time and the better you can understand where people are going and what are they really thinking, the better you can cope with any given situation.
One tool that will come to your support in this regard is Twitter. Some people love it and some people hate it, but there is one objective value in it in addition to building a community: its search engine allows you to keep track of what people think and say about a specific topic or what are the hottest topics of the moment.
You just access the search.twitter.com and you can have a look and what are the most discussed issues, then you can dive into the conversations happening about these various topics and find out what is going on. Some of the messages that go back and forth are meaningless therefore expect to spend some time in sieving through the “noise” before getting to the golden nuggets. What is remarkable about Twitter search feature is that you can also look for a specific emotional coloring of the messages or for a specific semantic structure, like questions and exclamations.
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