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Drive your business safely, avoid target fixation

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Those of you who follow my blog regularly already know that I have just passed a test on motorcycle riding so to be able to ride legally in the US. I have been riding for a long time in Italy and had already a driver license there that allowed me to do it, but I had never gotten any formal training and despite my extensive experience I found out in the three days of the course that there were some very basic concepts that I didn’t know.

When you fixate on an obstacle in riding on a curve you will end right there! - courtesy of www.motorcyclebasics.com

When you fixate on an obstacle in riding on a curve you will end right there! - courtesy of www.motorcyclebasics.com

Motorcycle riding is very similar to running a small business or any new business for that matter. It can be very fun and you’ll be able to enjoy every minute of it, but it is also challenging because you have much bigger and stronger guys out there that can simply crush you without even noticing it.


This is not the right way to ride your business! Mind what you are doing, stay focused!

It becomes therefore a game of anticipating other people’s moves, of allowing yourself enough cushion to have the time and the space to get out from dangerous situations. Above everything else you must be nimble, you must react fast and be able to coordinate several actions simultaneously in a split of a second without even thinking about them. The coaches at the riding range called it “muscle memory” and it is basically repeating the same action over and over through exercise so that you can then execute it with speed.

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