It is easy to understand with physical objects, like a race car compared to a bus. If you ride on a bus, you don’t need much attention or skill, and you can usually reach your destination with no risk, but you will never be able to win a competition.

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Yet there are situations where speed and safety go together, like in the real estate business, where you buy and sell properties with the maximum possible speed so to protect yourself from additional holding costs and from changes in the market that could affect your prices. So here you have faster processes that equate to higher safety.

Therefore it is not always true that “slowly” and “safely” go together, although you definitely need skill in order to move fast and well. Lack of knowledge or skill can create damages in direct ratio to the speed with which you operate. If you do a mistake ten times faster you will accomplish that much more damage.

So it is a trade off: when you start you should look for the maximum level of safety, even though this means less business and less gain. You will have the time to get familiar and to win at your job while you develop the skills you need. You need to get your feet wet a few times before you can master a trade. Then you can speed up, leaving gradually more and more levels of protection behind you.

But also make sure that the people who depend on you can bear the same speed and feel comfortable with it. Disclose in writing any potential risk and if they don’t feel comfortable, keep a lower speed while waiting for them to relax, or look for partner who can move as fast as you. Striking a good balance on this will make all the difference in the world in terms of smoothness and stability of your activity. And you will enjoy much more your relationships.

Roberto Mazzoni

How fast can you go with your business? is a post from: Using the Web and social media to sell real estate