I was actually in the garage when I suddenly got a phone call on my mobile phone from my business partner and best friend Daniele Bogiatto who was driving along the Italian highway towards to Rome for a major event where he will launch, together with other partners, a whole new company dedicated to Social Network Marketing. An enterprise that wants to be the first really successful mixture between Web 2.0 and network marketing.

He has been working on this project for some months now and in the coming week end they will organize in Rome the first world wide convention of the company that is an evolution of an already successful European network marketing company that has been using the Web effectively in the last decade but that now wants to master the social networks.

Daniele is a master in Web 2.0 promotion and has been invited by this major network marketing company to bring his experience in the project and to become directly part of the team, so I have been involved from day one since we share everything we do individually. It also happens that my wife Maria is a true genius in network marketing and has been the head of one of the biggest networks in Europe during the Nineties, so Daniele asked for her opinion as well.

Maria volunteered some important advice and also started talking about the imminent event in Rome to some of her previous network marketing connections in Italy.

Today Daniele wanted to know more about Maria’s actions on this line and so I put them in direct communication so that they could be on the same page. The call was very energetic and after that Maria started calling her connections in Italy. A flurry of activity ensued with interest about the event, despite all of these people were on the other side of the Atlantic, the interest about the Social Network Marketing initiative spread like wildfire and Maria was on the phone and on Skype for over 5 hours straight (she even missed lunch) and many new people are likely to join the program thanks to her communication of today.

This is the power of true networking relationships at work, the power of the Internet that connects people from all over the world, and the power of my wife who is capable of motivating and bringing to action just about anybody no matter where he is and what else he is doing.

Roberto Mazzoni

Social Network Marketing is a post from: Using the Web and social media to sell real estate

Maria has an extensive high level background on Network Marketing and Daniele is a genius in Web promotion, and I have been studying the merging of network marketing technique, e-commerce and Internet Marketing by meeting and talking with some of the highest people in the field to date. By the merging of our experiences and ideas, and with the superb development of the project by Daniele after he returned in Italy, we now have the first world wide convention on Social Network Marketing in Rome, next week end.

Many big companies, also in the US, have tried to merge network marketing and social media and have failed so far or have achieved limited results. This project, that will follow closely the culture and the etiquette of the Net, will probably bring together two of the most powerful promotional channels of the last hundred years: Web 2.0 and network marketing.

While this is going on, Mark Jackson, an experienced North American real estate investor is in Italy and is meeting all the people connected to this huge project and other connected projects to explain them why and how to invest in real estate in the US.

This all started with my arrival in the US 15 months ago and with the selection of the right people to network with and the development of such a network. It is a result I am very proud of and I can’t wait to see the evolutions it will have in the near future.

Roberto Mazzoni

All roads lead to Rome is a post from: Using the Web and social media to sell real estate