America is the land of systems and indeed much work can be done by using computers and automatic tools, but since they are available to many, I am afraid that the “people component” remains one of the single true differentiating factors. It can be the people using the system or the people that appear in your message.
The most “personal” type of media today is definitely video. It communicates the reality of the event just as it is, with all the characters involved, the surrounding scenario, the emotions and the comments. Some just don’t feel confident with this medium and don’t use it or use it occasionally. Yet it is very powerful and if the information or situation you provide has some unique value and can be attractive to the public you are targeting, you shouldn’t worry too much about the quality of lighting, the perfection or you speech or the steadiness of the image.
Some of the best video bloggers actually suggest to never edit your videos at all, but use intead the first take and just make sure you feel as authentic as possible. If you don’t feel like shooting straight video, there are sites that produce very neat animations starting from your still images. Animoto.com is one example, Slide.com is another one.
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