Business and private individuals alike need social media to build their brand today, but how much should they do and how can they measure the relative success of their endeavors? First of all, any social media activity is not free: it takes people to implement it, which means individuals who have the knowledge to know what to do and when to do it.
You can’t avoid having an understanding of what it takes because, even if you outsource it, most of the content and the strategical decisions will have to come from you. You simply can’t have somebody else tell your story or the story of your company and at the same time you will need help along the way because you can’t possibly do everything it takes to have a prominent position on the Web and still manage your business.
How well are your spending your resources on social media?
I have found that the selection of the right assistant, as in any other business activity, is the most critical part. You will have to spend a fair amount of time defining and explaining what you want ant checking her understanding, before you can safely outsource some of your social media activity. And again the content will have to come from you or you will have to select it from some other source, ahead of time.
It also takes technology, in terms of computing power, plus specialized software and services that you can either get for free or through a paid subscription. This is an area where you can get help from the outside: I have discovered the majority of the tools I am using today either through the direct advice of an expert I had been networking with, or through the suggestion of a blog post by some other expert.
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