Using the Web and social media to sell real estate

Today I went I spent the whole day with my family. We had a very nice lunch together at the local Applebee’s (one of the best places for eating American food) and then we all went to visit a wild birds sanctuary right on the shore of the Gulf of Mexico. The place is pretty small, but has all kinds of wild birds including some predators like hawks and vultures.

Be like this free pelican. Stay out of the cage of old style selling.

I was looking at the pelicans being fed by the hostess and I noticed a lot of fish laying on the ground and the birds not even considering it. Actually, as the fish was thrown at them, some pelican would let it fall on the ground and wait for a new fish to be launched. I asked the hostess the reason for such a peculiar behavior and she explained: “They are spoiled. They only want fresh fish and they won’t pick it up from the ground. We have to pick it up and put it back into the pool fort them to eat it”.

At the same time there were some free wild pelicans just outside of the cage waiting quietly for some extra food to be available for them while the captive ones were kind of running all around and spoiling what was thrown at them.

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Observing this scenario it came to my mind that it looks exactly like the real estate market right now or like the media advertisement market since the arrival of the Internet. Buyers seem never happy with what they get and the more you discount the less they are willing to pay, and the salesmen and women that follow this route don’t understand they are doomed.
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North America is the land of marketing, nowhere else you find so much creativeness and emphasis on making products easier to sell or more acceptable. It is also the land of customer service, to a great degree: people are got accustomed to fast replies and to a special attention given to attract new customers. Everywhere you go, even in convenience stores, you can put yourself at ease and enjoy the shopping experience.

The needed rest during shopping.

Yesterday I went with my family to the local Big Lots, where you can find retail products at wholesaling prices. Something caught my eye: a huge beer bottle full of pop corn and a small plastic guitar with the picture of Elvis on top of it also full of pop corn. They literally stood out on the shelves of the very crowded place and I felt “forced” to get closer and look at them.

It's not beer, it's pop corn!

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