I am almost 50 years old and I know very well how it feels when you have built a career leveraging a whole lifetime of work and connections: it feels comfortable and it feels like that’s he only way it cam be. I have been fortunate or unfortunate enough to have built my whole previous career on the computer industry and I have seen a whole market be born, grow exponentially and then fade away in little more than a decade. Some of you might know PC Magazine: it has been the reference reading for all computer professionals in the 90ties and I have launched its Italian edition back in 1991 bringing it to 110,000 paid readers and to 700 pages: the most successful international edition of PC Magazine the world over.
So I have had my heydays in publishing, but since the arrival of the Web I knew it was over and that the people were going to drop specialized magazines and go online: and so happened. Two years ago I was directing my last magazine. I had a biog office, a staff working with me and a nice paycheck paid by one of the top publishers in Italy.
Yet I knew it wasn’t going to be long before my comfortable position was going to be challenged by the death of the computer advertising market, that had been decreasing world wide. I couldn’t see myself doing anything else than directing computer magazines, but it looked like there weren’t going to be too many in the future and I was also a bit tired of it. My wife Maria started therefore a “campaign” to convince me that I was really an entrepreneur and that I was simply wasting my time. She did her best to convince me that I would have been at whatever I was going to do and I could trust her judgment: she has reached the highest levels in network marketing in Europe, developing a downline of over 10,000 people. So she knows people and how to motivate them.
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