Blogs are one of the key resources used by Internet Marketers to sustain their campaigns, but they often are just a container for sales pitches or pages that are uniquely aimed at capturing leads. Real bloggers on the other end have substantial valuable content which attracts lots of traffic, but they don’t monetize this traffic property.
Many of top bloggers rated on Technorati rarely make more than $ 15K per year, which is well below the survival threshold of any business. Probably only the top 1% make a really sizable income out of their blogging activity and it is often income that doesn’t come directly from the blog per se but from consultancy and other engagements, or simply from selling products that they have developed themselves in addition to the blog (44% of the bloggers do so according to a poll done by Problogger.net).
This is the scenario that I have come to know today while listening to a very informative video by David Risley one of the top bloggers on the market and one of the few that is actually making serious money by blogging full time. So what can we learn from this? Is bad blogging more remunerative than good blogging?
Apparently yes, to a certain degree and in the early stages. Blogging is the evolution of the printed media and TV (as far as video blogging is concerned) and if you think at what happens in traditional media, you can easily find many gossip magazines that make a good amount of money and many TV commercials that have nothing but sales pitches and that are quite successful. They are more succesful than poor quality printed or TV media, but they can’t compete with a good quality magazine or TV show that has unique content.
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