Using the Web and social media to sell real estate

This time I was alone on the stage, no help from my friend Daniele who is now in Rome, at a milestone event by Tony Robbins. A crowd of American investors wondering what an Italian had to say about real estate, and a very specialized audience for that matter. And once again I decided not to follow the slides, to talk out of my heart telling a story I have lived myself with my family. A story that has captured the last thirteen months of my life exposing me to a world that is so different from Europe and is so complementary with it at the same time. The differences are so great and fundamental that it has become my mission to take the best of the two worlds and mix it so to create a totally new and unbeatable business approach, both for the US and for Old World.

On the stage with Mark Jackson at the beginning of my presentation.

While I was walking on the stage I thought to myself: “If only US businesses knew how much they can gain by integrating their business culture with European networking habits and then mixing them all online and offline”. So I focused on transmitting this view from all different angles noticing that the audience grew more and more attentive.

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She is the wife of a millionaire but still lives into daily adventure. Money can bring complacency and detachment from the the common life of us all, but this is not the case of Lynn Miller who is following the daily adventure of her husband, Mark Jackson, one of the most successful real estate entrepreneurs of our times in the US. A man that I have come to know in an unexpected way but that has already changed the way I am conducting my business and the scale at which I am planning to run it.

As I found out somebody who cares to achieve my very objective: create a bridge between cultures and bring together people who have very different habits, languages and personal situations, but who can have a very clear advantage, also economic advantage, for teaming up together across the ocean.

Mark and Lynn are right now headed to Italy where we will meet together a group of major investors who are looking to do business in the US, and I thank Mark for having taken the challenge and for having even volunteered to learn Italian! Can you imagine it

I am a firm believer that if we are going to make it all we need to cooperate amongst each other. America needs the help of Europe and Europe still needs the help of America.

Lynn recounts in this short interview which I have also translated for Italian viewers, how she and her husband have made it a lifestyle to make business everywhere they go and take joy out of it.

I think this message is very important, more important than you might think. America needs to open up and Lynn and Mark Jackson are already showing how to do it.

P.S. I made this interview on the fly at the Miami airport, catching Lynn and Mark while on their way back from a cruise to Nassau during which they had trained their key students on how to look for properties from a ship! You can hear Mark’s voice while he shooting the video