Using the Web and social media to sell real estate

When dealing with international buyers purchasing US real estate I see that sometimes the issue of credit history comes up. People wonder how can it be possible that somebody with no credit score at all can get a loan from a US bank while a US citizen maybe can’t. The fact is that it has become hard for all, foreigners and residents, but as far as foreigners are concerned some US banks have pre-defined programs that allow international buyers to get a loan provided they can come up with 30% of down-payment, which is absolutely normal for an European buyer.

In  fact 30% is the usual down-payment that is required out of most European home buyers when they get a loan in their own country. In addition to that the US bank requires to demonstrate the availability of assets and income enough to cover the monthly payments, which should not be higher that the 30% of the overall net monthly income. And again many European buyers qualify also on that. Once these two key factors are established, banks can lend with no previous credit history.

Now this can vary greatly from state to state since banks have really tightened up on new loans in some areas of the US, but this again does not eliminate international buyers from the picture because they can still get a loan in their own country and buy here.

In that case the mortgage would be for example on an Italian property and the cash would be used to buy a US property. Or again, with the falling market values and especially with the growth in number of bank repossessed properties, ona can often buy cash using some spare money they have in their account or in some lower return investment.

Italy and other European countries have gone through two world wars. My parents were actually starving at some point in time and my mother was due to be shot by the nazis because of her partisan affiliation. She escaped it because the execution had been scheduled after Apri 25^th, when the allied armies and the partisans freed the country.

We have all been grown up with the culture of saving and having a reserve for worse time because we know that we cannot rely on anybody, much less the state, to provide for us.

This cultural financial divide makes it possible today for any average European family to have enough money in reserve to be able to make investments. That is very cherished money, though, so they must be convinced that it is really a very good investment.

Roberto Mazzoni

Sometimes we look for the coolest trick or technology, or the hidden secret that will increase our sales and we simply forget or lose sight of the obvious things that are right in front of us and that seem so plain and simple as to be irrelevant. Sometimes we just don’t see them although they arew right in front our faces, other times we believe that everybody else is seeing them too and therefore we should not take action with them since nobody does.

Here you will find, many times, the “hidden secret” that will make you jump forward ahead of everybody else. It is the “everybody knows” that kills you bud!

I want to share a real life experience and some real world observation to drive my point home. I am dealing with International real estate and therefore I deal with people who live in different countries and who sometimes speak different languages. Beware the two different languages could both be English

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Mark Jackson is one of the most remarkable real estate gurus of the moment. I had the chance of meeting him for the first time in Tampa during a Joint Venture and Internet Marketing webinar last weekend. He was one of the speakers, but even before I had the chance of listening to his presentation, I was immediately struck by his ease and warmth and by his passion, dept felt feelings and beliefs. He is the kind of man who masters immediate trust and respect because he shows he actually cares and that he is at the same time very expert in his own field.

He went through hardships and created his own path with determination and honesty. Before becoming a master investor he became a certified appraiser and eventually has turned that expertise to the benefit of all other investors by offering them the most comprehensive system for evaluating a property and establishing its after repair value before entering into the deal. He provides also extensive training to support the system and can personally validate, along with his staff, the evaluations attempted by his own students. In addition to that he can provide a gateway to some of the best deals available on the market. Here is my interview with him which is also translated in Italian because we will be providing a gateway for Italian investors to access the US market. It will be used for the opt-in page on my Italian blog. A very exciting project!

You can check his site at http://www.investorcompsonline.com.