How good is you Web presence? Are you really leveraging your tools to their best? What’s missing that is giving an advantage to your competition? How can you measure your progress? Are you an entrepreneur like me, who has no time to figure out complex systems to evaluate your Web presence? You don’t trust consultants or just don’t plain know what to ask them? Well here is your answer.
Grading your Web footprint.
I have just found a presentation by a social media marketing company named HubSpot that I am embedding in this blog because it contains some really interesting information, but above all this company has created three free tools that measure instantly the value of your Web footprint in three different domains: Twitter, Facebook and your own blog or blogs.
Try them and you will get some very informative information as well as maybe some flattering comment. This is what happened to me. As soon as I found these tools I was immediately attracted by twitter.grader.com. I am a real fan of Twitter and I was curious to measure how they though I was doing. I went to the page, I entered my Twitter user name and I got almost immediately a 100/100 grade! How flattering, but what is even more interesting I can analyze the status of my followers and see the top 100 of them, based on grade, number of followers they have and so on. Apparently my top follower is @chrisbrogan president of new Marketing Labs and New York Times best selling author, in addition to being of the the top bloggers on the planet. The top Twelfth (Twitter fellow) that I follow instead is @guykawasaki that we all know, but third comes @mvolpe which is the VP of “Inbound Marketing” at @HubSpot. This is getting interesting.
But now let’s go and see how am I doing on Facebook with facebook.grader.com. Here things don’t look so shiny: I get 68/100 and I also get some suggestions of the actions I should take. For starters completing my profile which I did immediately and then I definitely need to build a fan page on Facebook. I confess, I haven’t done it yet. Here I find that the best graded of my friends is Lee Lickorish a British Internet Marketer that “makes stuff happen” based on his definition. Well, I will have to follow him more closely.
But now we come to the best part. The third step was rating my own blog, the one you are reading right now, at websitegrader.com. Here the result was astonishing. I got 97/100 which means that I got scored higher than 97.2% of the other millions blogs that have been previously evaluated. And this value measures my “marketing effectiveness”.
Here is what they say in the report: I rank in position 58,388 of 2,112,586 other web sites but they give me immediately a host of suggestions on how to improve my ranking and my ability to be indexed by Google. A very valuable report that I can store and go back for comparison in a few weeks and keep improving.
So there you have it, in a few minutes you can have a complete picture of your main Web footprint and advice on how to improve it. Cool isn’t it?
Roberto Mazzoni
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