Every Friday something happens in the Twitter world that focuses everybody’s attention. Following an idea by Micah Baldwin (www.twitter.com/micah) as described on his own site (http://learntoduck.com/micah/follow-friday). It is a way to show that you are proud of your friends and encourage others to follow them.

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You don’t need to state the reason, you simply need to tweet (put in a short message) their Twitter user names with an ampersand before them and then add the special keyword #followfriday o more simply #ff. Note that in Twitter you indicate a keyword (a special subject) by putting the symbol # just before it. It is named an “hash tag” and indicates a subject on which other people also can discuss so that one can view all the messages about that subject gathered together.

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So every Friday Twitter is swamped with messages of people recommending their friends or other Twitter users whose messages they found particularly interesting during the week It is a form of saying that you are proud of them and of being connected with them. For example, if you wanted to suggest me you would write a message like “Cool people #followfriday @fratel”.

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The sum of all suggestions is collected by a special site. www.topfollowfriday.com that shows you the highest recommended people of the week and how many people have specifically suggested you. Its is also a good way of returning the favor by suggesting that your followers follow those who have sponsored you. This is not a rule of course, it is up to you to decide what.

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Roberto Mazzoni

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P.S. Twitter is ultimately for the people, and for their friends and its a very good way to find new ones.