I have just returned from an amazing evening presentation by Chris Krimitsos the founder of The Wealth Building Annex in Tampa and a leading expert in how to train business men to use Internet Marketing without becoming Internet Marketers full time.
The Wealth Building Annex meeting on social media strategy.
It was a private session for just a limited number of people and I have come back with the feeling that something has changed in my whole perspective of how the Web will play a key role in the future evolution of business. First I will quote a statement that was emphasized during the event: “70% of business comes from referral”, which means it comes from word of mouth by your existing or previous customers.
Social media makes it easier for the word of mouth to spread, but the real connection happens between real people who have been involved in real business. Gone is the time (or soon gone) where you just use some technology trick or technique to gather always new potential customers and then leaving them behind to find some more (high churn based on ample availability of leads with little competition).
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