If we are going to make it at all in the coming year and decade it will depend on the level of dedication that we can elicit in the people that will work with us. We can’t make it alone and no matter how much effort and dedication we’ll be able to individually place in what we do, nothing will really happen if we can’t build a team around us. It doesn’t need to be the usual company scenario: an office with many desks and all people meeting in one place.
Most likely, in is going to be a series of people that work from their home, maybe quite far from our own and that possibly share different languages and cultures. No matter who and what, if they won’t give their absolute best we will not be able to make it. Businesses today have reached a high level of complexities. You need to master many aspects of them well enough to just keep going: technology, ine Web, legal, financial and the special field you have chosen for your business.
I was browsing through my Facebook account today, as I usually do multiple times a day, and I found a video by Dan Stojadinovic who had tagged me. So I got right into it and was amazed by finding Dan’s presenting the 14 DVD and CD home study package he has created during the last HypeFree bootcamp in Tampa (October 2009).
Quite a package of information and what’s most amazing is that one of the DVD is based on my presentation on Twitter marketing strategies that I delivered at the HypeFree bootcamp. It has been my third official presentation in English to a vast audience that was paying to listen to me.
The very funny thing is that I had been participating to the previous edition of the HypeFree bootcamp (Tampa January 2009) as an attendee and there I learned for the first time about Twitter and its importance in building a presence online. All the three stage presentations I did in the US afterwards were a direct result of me participating to that first event.
And I will be on the stage again in Tampa with Dan on January 13th, 2010, for delivering a one day seminar on Twitter marketing exactly one year after I first heard about Twitter. Read the rest of this entry »
Michele and Brad Felton are two amazing persons that I have met three times in the last eight months, in three totally different places and in three completely different capacities. Husband and wife, they have built a business as real estate investors and have expanded it to cover now several aspects of Internet Marketing. I mention them here because I believe they offer the best example of how a family based company can scale its business in just a few months by applying boldly what they had just learned.
Me, Brad, Michele and Daniele during a break at the REO bootcamp in Atlanta, Summer 2009.
Even if a know them very little, it so happens that I see them every day. Indeed I only have three photos on the wall of my office and one was taken with them in Atlanta together with my partner Daniele Bogiatto.
These three photos are particularly dear to my heart as they were printed and hung up for me by my wife Maria while I was giving my first public speech before a paying audience in Atlanta last summer. At that event also Daniele was on the stage with me and shortly before us Michelle and Brad had delivered their own presentation on private money in real estate.
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Michele and Brad during a Q&A panel at the Hypefree bootcamp in Tampa, October 2009. Stay focused and win on one thing first! Start with the end in mind and work your steps backwards on how you get there.
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Me and Daniele were both surprised by the effectiveness and the energy in the presentation. It is always difficult to deliver a speech with two people on the stage, but Michele and Brad had made a wonderful job of it so we complimented them during a break and we took the picture you see in this blog (they are in the middle between me and Daniele). Read the rest of this entry »
That’s the key advice I got from the King of video copy, Chris Krimitsos, during the recent Hypefree Internet marketing bootcamp in Tampa. Content is a driving force for any Internet activity and video is by far the most effective way to attract attention and to generate traffic. How do you produce an attractive video? Don’t script it, take the footage from curious situations in real life as they come to you “the moment they come to you”.
Chris Krimitsos, the King of video copy and some attendees of the Hypefree bootcamp in Tampa.
If you are slow on the draw you’ll never really have good footage. This means that you should be packing a portable camcorder with you all the time. Some people prefer the Flip camera, it is fairly inexpensive and very easy to use. The King suggests to use a Sony HD camera. Whatever you use, the trick is to be alert to the moment and capture it as soon as it happens. People love freshness and reality and you should aim at shooting it right the first time with no editing.
If you get into this frame of mind you will create some very engaging content that will sound live and direct. The ability to capture it right the first time will also allow you to record events that would not repeat themselves, as they happen and where they happen.
You can create the situation by involving others and the perfect time to create footage is during events, where you meet very different characters and they are all more willing to participate. In this blog I am showing you a short video of Chris and several other attendees with Halloween costumes at the bootcamp in Tampa. This is an example of getting it while it is hot!
Some time ago I posted an article titled “What you know is less important than who you know” (http://robertomazzoni.com/business-tips/what-you-know-is-less-important-than-who-you-know). I commented on the fact that specialized knowledge, while being very important, will not bring anywhere if you don’t have the right connections and the people who can support you.
Ken Medley president of the real estate investor association of Chattanooga.
Now my viewpoint has been refined further because somebody brought to my attention the fact that “it’s who knows you that makes the difference”.
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