“Somebody else can do it for less” is the statement that can kill any business if not properly addressed and anticipated. When the confrontation gets down to price only, then you know you are definitely on the wrong track. You must be realistic with what you charge, but at the same time this type of comment clearly indicates that you haven’t defined your true value in the mind of your customer. She doesn’t know what she is really getting from you. You haven’t assigned a proper value to yourself, your knowledge and your work ethics.
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It is the clear signal that you need to do immediately something otherwise other people will give you the value they think you have without actually knowing what you can do. You will get into more and more explanations and you will eventually lose money by providing services or products maybe priced lower than you can afford.
I know this because it has happened to me a few times and in the last ten days I had to prevent it twice, that is why I am bringing it up to you. My business model is based on something unique: I have created a safe conduit, a bridge, for European investors that want to come to the US and invest in real estate or in any other future business that would make sense.
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