Using the Web and social media to sell real estate

I have been working on real estate in the US now for over a year and I have developed a network of investors in Europe together with my business associate Daniele Bogiatto. They have been financing my project and following all my steps that I documented every day in the last six months, after the network became operational.

The visiting team from Italy (Vittorio, Miranda and Alessandro) with my business associate Daniele (to the far right) ready to tackle our first lunch together in Florida.

Two days ago, for the first time, a representative team from the investor network landed in Florida and today we had our first informal meeting and a tour of the most recent projects. The connection that so far has been carried through the Web and the legal papers backing up the fundings now has become a real one and these investors were able to touch the very properties they have been contributing to and this will bring about a major leap in the development of the network itself.

Time to open a personal bank account!

There were many special moments, from the initial lunch in the same restaurant where me and Daniele had our first “board meeting” in June of this year to the opening of individual bank accounts in the USA, to the actual tour of the properties.

The two proud and happy owners of the house we have rehabbed and just sold.

But the most remarkable moment for me has been when we arrived to one of the properties that has just been sold and the new owners where moving in right that minute. It was a very intense emotional moment since they showed an enthusiastic gratitude for the quality of the house they had just bough and how it felt “perfect” for them.

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This has been a very intense week and I have brought about major changes into my life and business that will have important effects on how things will evolve from now on. The most outstanding of these changes is that I have spent at least twenty solid hours training people both in the US and in Europe using the Web as a primary instructional vehicle, but also complementing it with substantial off line and in person education. You would expect that all this activity would reduce my production results but as a matter of fact I have never accomplished so much in terms of performance as during these seven days.

It’s almost like magic: when you really share your knowledge with your staff, your customers and your family, life becomes much easier and things start to flow better around you because people now understand better what you are trying to do and how you want to go about it, and you understand it much better too because, through the necessity of instructing others, you will acquire a much deeper insight into everything.

Updating other people’s knowledge is a very key factor in any business today or even in your own family life for that matter. We are living in a fairly complex world that changes rather rapidly. You need to have people helping you out otherwise you will soon drown into all kinds of small actions and details.

Let me tell you a story about this. About one week ago my partner and friend in Italy, Daniele Bogiatto, announced me we had new funds available for our real estate investing in the US and that the foremost of the investors that had joined the program, Alessandro, wanted also to be part of the team and become the interface for all other Italian investors.

This is brilliant because Alessandro will be in the best position to have other to join as investors since he has done it himself and has already overcome all of his personal concerns and fears. He has become personally involved, or as you say in the US, he has skin in the game, like me and Daniele have done before. Therefore he will be in the best possible possible position to help, reassure and guide all other investors coming after him.

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