Using the Web and social media to sell real estate

You can’t begin a major life project by planning everything in advance, in all its detail, because life is never as organized as we would like it to be and we all live surrounded by other people who have emotions, desires, pains and ambitions. So when I arrived in the United States about one year ago I made sure that my decision was final and that turning back was not really an option.

This has proven to be the main successful action in all the projects that came after that. I had made some extensive planning, don’t get me wrong, I had examined different possible markets and businesses and I had come to the conclusion that real estate was going to be the “thing”.

Caption: my twin boys jumping on Clearwater beach. “Only by jumping into something completely can you reach the maximum heights”.

There was a major crisis underway in the USA and every crisis brings opportunity with it. There was plenty of education material available, which allowed me to enter the field from abroad. I soon found out that much of the information I had gotten originally was no more applicable or was simply inaccurate, but it allowed me to get new education and to select properly the correct sources.

I remember my wife Maria, while still back in Milano in 2007, who occasionally “reprimanded” me because I was spending most of the nights reading books about real estate in the United States while in the morning I was running my regular job and was preparing our move. She wanted me to rest more but more than anything she wanted me to relax because she knew I was going to learn while doing.

Commitment and dedication was more important than mere education, and only through real commitment I could get real and valid training. We burned our ships, there was no turning back, and indeed we tackled every project with our total dedication and determination.

Me (in white) and Daniele (in black) during a recent presentation at Century 21 in Seminole

But it has been only in the last few days, while talking with my friend and partner Daniele (danielebogiatto.it) that I fully understood what happened in the last 12 months. We were at a McDonald, sitting in front of milk shake planning the next investment projects and he repeated me something I had heard many times here in Florida: “you cannot get it right, you have got to get it going”.

While you still need to study your subject, you can really become superlative at it by doing it and doing things that other people haven’t done yet. In this way you can become an innovator and dominate your field of activity because you are the first one to really exploit it.

With Daniele I have found such a speed of understanding and implementation that we don’t need to talk or look at each other to have a whole “conversation” going on amongst us. As he correctly puts it, it seems like we have been working together for 20 years. And this because we both commit totally on anything we do and make sure we don’t commit into anything we don’t believe or don’t know enough.  And we know that what is good will become exceptional by just doing it, and doing it before anybody else.

Roberto Mazzoni