Using the Web and social media to sell real estate

There is a little story that I want to tell to make my point today. It is the story of the scoprion and the frog that some of you might already know.

One day, a scorpion decided that he wanted a change and went on journey until he reached a river.
The river was wide and swift and he saw a frog sitting on the other side and decided to ask the frog for help getting in crossing the stream.
The frog replied: “How do I know that if I try to help you, you wont try to kill me?”
The scorpion replied: “If I try to kill you, then I would die too!”
Now this seemed to make sense and the frog agreed to take the scorpion across the river.
Halfway across, the frog suddenly felt a sharp sting in his back.
Why on earth did you do that?” asked the dying frog.
The scorpion replied while drowning: “It’s my nature.”
Some people can be very convincing and there are many business opportunities that seem too good to be left alone, but you can’t get into a field you don’t know without knowing fully whom you are dealing with. In real estate for example, where most of my activity is concentrated, I get daily suggestions about “good” deals some of which are just not so good. And I know that many of the international investors that come to me for advice and service have had bad experiences, not deadly but painful.

I link back to “The Art of Money Getting” by P.T. Barnum that I have kept mentioning in the last ten days. Rule number 13 says – “Beware of “outside operations”, meaning that you should be careful in venturing in a field you don’t know with the same confidence you have in your usual business. Investing in real estate makes a lot of sense today, more than ever, particularly for those investors that have a strong euro currency, but you need to find people that can provide ample proof of their capability and true intentions, like in any other business.
If you rely on propaganda, it is very likely you will eventually find your scorpion.

Roberto Mazzoni