Using the Web and social media to sell real estate

Today was my fiftieth birthday and I have spent it working and enjoying it with my family. I realize many things have changed in the last couple of years and many will probably change in the near future as well. Contrary to my original expectations and to the custom habits of many individuals of my age, I am celebrating my first half century with a totally new job, a totally new life in a totally new place. Strangely enough my life has become much more adventurous as I have grown in age, so I can’t really imagine what it will be when I will be sixty or eighty for that matter.

Today I work on a broader sphere than I used to do 10 years ago. I deal with wider responsibilities and my business activity isn’t limited to just one office in the building of a major corporation, but spans across an ocean and connects Italy and the US and it could probably extend beyond that.

It is not necessarily big in size, but it is big in objectives and what is more important it is my creation. I have built it with my own determination and work and with the help of my family and a few friends that have given me advices or support. The most important of these friends being Daniele, who is also my partner and with whom I am, bringing the whole project to a new level.

But today the measure of its success is not in the size, it is the simple fact that I did it, that I was able to translate a vision into a reality and could do it in an environment where I had to start everything from scratch. It is not been always easy going and there is still some rough road ahead, I am sure.

It was not a ready made, done for you, push button system for making easy money. I don’t believe they exist, but for sure I had to build or have someone else build every nut and bolt of it. I had to find out what was working around me and then I had to find out what would have worked for me too, and then apply it.

I have learned many lessons and many I will have still to learn. The main lesson being that if you never try you will never find out what really works and what produces a real effect. But you must also be willing to honestly observe what you are doing and come to the right conclusions. Sometime a “system” won’t work for you simply because you failed to apply some part of it or because you didn’t fully understand it. Sometime it doesn’t work for you at all, no matter how well you apply it.

Having people with you that can give you support, advice and friendship will allow you to establish your best course of action, if only by just being willing to listen to you. A good listener can go a long way in letting you discover new things.

Roberto Mazzoni