Using the Web and social media to sell real estate

I have been working on real estate in the US now for over a year and I have developed a network of investors in Europe together with my business associate Daniele Bogiatto. They have been financing my project and following all my steps that I documented every day in the last six months, after the network became operational.

The visiting team from Italy (Vittorio, Miranda and Alessandro) with my business associate Daniele (to the far right) ready to tackle our first lunch together in Florida.

Two days ago, for the first time, a representative team from the investor network landed in Florida and today we had our first informal meeting and a tour of the most recent projects. The connection that so far has been carried through the Web and the legal papers backing up the fundings now has become a real one and these investors were able to touch the very properties they have been contributing to and this will bring about a major leap in the development of the network itself.

Time to open a personal bank account!

There were many special moments, from the initial lunch in the same restaurant where me and Daniele had our first “board meeting” in June of this year to the opening of individual bank accounts in the USA, to the actual tour of the properties.

The two proud and happy owners of the house we have rehabbed and just sold.

But the most remarkable moment for me has been when we arrived to one of the properties that has just been sold and the new owners where moving in right that minute. It was a very intense emotional moment since they showed an enthusiastic gratitude for the quality of the house they had just bough and how it felt “perfect” for them.

Two kids and a dog looking out of the window and smiling. They have just moved in the house.

A young couple with two little kids that will be using the house to its full extent and benefit from all the work we have done. And they were even telling that they found it was better than they expected now that they moved in. This is a real product coming to life, the full closing of a cycle and it was the best acknowledgment I could ever get in front of my investors.

Miranda and Alessandro who have contributed directly to several projects visit the house we just sold.

I still remember the two little kids looking through the glass o the big entrance window, smiling. That was the best pay I could ever get from my work.

Another house that is ready to go! The investor network is moving along very strong.

Now I know that every day those kids and those parents will wake up and go to bed in a house they love and that I have rehabbed with the help of my investors. Our skill and our work will touch the life of five people for several years to come.

Roberto Mazzoni