Using the Web and social media to sell real estate

I have just reviewed an interesting training package written for Realtors and home owners who want to speed up the sale of a property in this slow market. I found it quite interesting and I want to tell tyou about it in this post. First of all it is compiled by home owner who tried various ways to sell a property and then finally found a way so elicit a lot of interest in the property he had been desperately trying to sell.

A luxury bath in a house for sale in Nevada.

The story begins with this 46 years old guy who, after living a care-free life as he describes it, ended up divorced, living with his mom and verging toward a financial catastrophe. He then decided to sell a rental house that he had been owning for 20 years and found a Realtor that, after running some comps, gave him a price he was very comfortable with. The Realtor also added that with such a price the house was going to attract a lot of interest.

Nothing happened so he started dropping the price at 10 grand increments one after the other and still there was very little or no action. He felt really he was going to be headed toward misery and sure didn’t want to rent the place again since he needed cash, but had just enough reserves in the bank to make three more mortgage payments.

So this gentleman knew he had to figure out a different strategy to attract enough interest and traffic to his house so that a sale could finally happen. The Realtor was helpless although competent and willing to gain the sale as well. Apparently also the Realtor was operating with a wrong strategy that the author summarizes as this: “The advice gotten was to not overprice the house beyond the market price, but build in a little bit of negotiation room… It’s a delicate process, just make sure you aren’t rejecting everything. At some point, you’ll have to concede something if you want to sell the home within 60 days.”

This very strategy, which is perfect for a sellers market, was not working for him in the current buyers market so he came up with a system that resembles an auction but it is done over a span of three weeks by soliciting offers with a starting price that is way below the asking price (and the actual current value of the house).

He was successful in selling his house in three weeks for a price that was pretty close to the original listing price, and then he was able to repeat the same process with other people and other houses to he has eventually written an eBook on the subject adding to it a slew of other eBooks on how to facilitate a sale. What’s remarkable is that the sale was facilitated by the curiosity brought about by his system not by the house itself, so I would suggest that you check it out. The package is available only through Clickbank (yes this is an affiliate link) but it worth the little cost.

And you will be surprised at the very different relationship that this seller established with his Realtor, almost swapping roles, but still leveraging the Realtor knowledge to gain an even better price and properly finalize deal.

Roberto Mazzoni

P.S. if you can afford you house to sit unsold for a while then you don’t have to click here.