Using the Web and social media to sell real estate

Today I have a true story to tell about a successful real estate investor who built his fortune leveraging something he knew how to do well and that other people hated doing: cold calling. I won’t mention any names, but the true story unfolded right here where I live in Clearwater, on the Western sunny side of central Florida. The protagonist of my story was a successful seller of copy machines. He was used in having to go past the receptionist and pitching a very difficult product. He was accustomed in getting 99 rejections out of 100 contacts and was able to leverage the single yes to keep himself motivated though the process.

Becoming rich depends on who knows you and who knows what you can offer.

One days he participated to a course on how to sell commercial real estate. He had gotten a real estate license, but he had no previous experience in selling real estate. So he sat on the seminar and listened to the information, but most of all he looked around at the other participants to the seminar looking for someone who was able and willing to give some real world advice.

He found an experienced investor who knew the area quite well and who was also a broker. He asked him which were the best three properties in the portfolio that were being offered and got the details as well as an explanation of why they were the best. He collected enough information to put together a sale package and then disappeared completely for forty five days.

The investor/broker who had given him the properties had no clue about what was going on and believed that the guy had simply given up. But suddenly our protagonist showed up with buyers for all the three properties and he cashed a very nice commission from all of them. He had spent the last month and a half cold calling every single real estate attorney that was in town, pitching the properties to them so that they would in turn talk about them to their clients. He had been sitting in the waiting room of all these lawyers every single day from 8 am through the evening, contacting a substantial amount of them and getting to know each one of them personally.

Some of them actually had clients that were interested in those initial three properties and so he awas able to collect his commissions right away, but many others got to know him personally and became part of his own network bringing him more clients and eventually building him into a multi-millionaire over time.

This guy had no specific knowledge of the field, but got same training, got the advice and support of somebody who was already expertly working in the field and finally built his own business model by developing the type of knowledge that ranks above any other: the knowledge that other people have about what you do for them.

Roberto Mazzoni

Today I have a true story to tell about a successful real estate investor who built his fortune leveraging something he knew how to do well and that other people hated doing: cold calling. I won’t mention any names, but the true story unfolded right here where I live in Clearwater, on the Western sunny side of central Florida. The protagonist of my story was a successful seller of copy machines. He was used in having to go past the receptionist and pitching a very difficult product. He was accustomed in getting 99 rejections out of 100 contacts and was able to leverage the single yes to keep himself motivated though the process.

One days he participated to a course on how to sell commercial real estate. He had gotten a real estate license, but he had no previous experience in selling real estate. So he sat on the seminar and listened to the information, but most of all he looked around at the other participants to the seminar looking for someone who was able and willing to give some real world advice.

He found an experienced investor who knew the area quite well and who was also a broker. He asked him which were the best three properties in the portfolio that were being offered and got the details as well as an explanation of why they were the best. He collected enough information to put together a sale package and then disappeared completely for forty five days.

The investor/broker who had given him the properties had no clue about what was going on and believed that the guy had simply given up. But suddenly our protagonist showed up with buyers for all the three properties and he cashed a very nice commission from all of them. He had spent the last month and a half cold calling every single real estate attorney that was in town, pitching the properties to them so that they would in turn talk about them to their clients. He had been sitting in the waiting room of all these lawyers every single day from 8 am through the evening, contacting a substantial amount of them and getting to know each one of them personally.

Some of them actually had clients that were interested in those initial three properties and so he awas able to collect his commissions right away, but many others got to know him personally and became part of his own network bringing him more clients and eventually building him into a multi-millionaire over time.

This guy had no specific knowledge of the field, but got same training, got the advice and support of somebody who was already expertly working in the field and finally built his own business model by developing the type of knowledge that ranks above any other: the knowledge that other people have about what you do for them.

Roberto Mazzoni