The success of a business or a project can be measured by the reach of the effects it can create. When you can establish relationships and cause effects at a very great distance, then you know that you are on the right track and you have a role to play. During the next weekend, in Rome, there will be a major event on Social Network Marketing that has begun from an idea me, my wife Maria, my business associate Daniele Bogiatto and his wife Jenny talked about one night, last summer, under a palm tree on Ana Maria Island.

Maria has an extensive high level background on Network Marketing and Daniele is a genius in Web promotion, and I have been studying the merging of network marketing technique, e-commerce and Internet Marketing by meeting and talking with some of the highest people in the field to date. By the merging of our experiences and ideas, and with the superb development of the project by Daniele after he returned in Italy, we now have the first world wide convention on Social Network Marketing in Rome, next week end.

Many big companies, also in the US, have tried to merge network marketing and social media and have failed so far or have achieved limited results. This project, that will follow closely the culture and the etiquette of the Net, will probably bring together two of the most powerful promotional channels of the last hundred years: Web 2.0 and network marketing.

While this is going on, Mark Jackson, an experienced North American real estate investor is in Italy and is meeting all the people connected to this huge project and other connected projects to explain them why and how to invest in real estate in the US.

This all started with my arrival in the US 15 months ago and with the selection of the right people to network with and the development of such a network. It is a result I am very proud of and I can’t wait to see the evolutions it will have in the near future.

Roberto Mazzoni