Using the Web and social media to sell real estate

Just completed a survey on Twitter users and the first question asked was “What would make you a perfect Twitter user?” There were three possible questions and anyway left the door open to comments and the result shows that people are mostly concerned in “Understanding how Twitter really works” (40% of answers).

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The peculiar relationships that are built between Tweeples (Twitter users) is missed by some. It is pretty evident also that a fair amount of people have come on Twitter because somebody else advised them to do so, either for finding friends or for marketing something, yet they still don’t fully get it and need help to envision the difference between Twitter and the many other Internet Marketing tools.

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The survey shows as a the second most common answer: “Being able to attract followers” (33% of answers) which indicates indeed that many people are out there with promotional purposes or simply want to make themselves better known or find new ways to make money on line.

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The third answer is: “Ideas to tweet about” (27% of answers) which is something common also in the blogging field, but is less present here because with 140 characters available it’s easier to find something to say even though it is just “I am going to take a coffee” (not advisable though). Probably the answers shows a desire to find something to say that other people will also find interesting and which will attract them as followers, friends or buyers.

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Time for answers

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Twitter is a place where you can exchange short messages, as if they were text messages, with other people who can “tune in” to you by following you. It is a bit like listening to different radio channels and skipping from one to the next at every single tweet (message).

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You can also filter the stream of messages so that you tune in only to those coming from few selected people or that cover some specific subject (keyword). It is a wonderful way to get in contact with people because they feel more protected that other places, since they don’t have to use their personal e-mail or even they real name for that matter. Look at it as an evolution of chat, but on a much wider scale and in a much more organizes fashion.

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The best way to attract followers is to have something to say that they find interesting. Many will also follow you because they want you to follow them. If you are looking just to increase the number of followers moderately and build a group of close knit friends you won’t have to worry, it will happen by itself provided you put yourself out there and communicate. If you are looking to reach a high number of followers, this is a whole subject in itself and it will require separate articles.

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What to Tweet about? Just like blogging, chose a subject you are passionate about and just go ahead. If you really don’t know what to say, then you should ask yourself why you got on Twitter in the first place and reorganize your goals or just listen to others.

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Roberto Mazzoni

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P.S. Thanks to all the people who have used some of their time to participate in my survey.

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P.SS The three subjects above and many more will be covered in much more detalil as I move along and will result in a Twitter survival guide, so why don’t you subscribe to this blog and keep abreast of all the cool new stuff coming out?