Many people think first and foremost to a product when they are trying to promote or sell something online, be it through Twitter or other communications channels on the Web. This is quite understandable also because the product is right in front of us, when it is something physical, or it is something we are familiar with when it is a service.

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So you find all kinds of products and services that promise benefits that sound just irrelevant to you or that look like simply spam.

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In the end we get everyday messages that promote heavily this and that and we believe this is the right way to go because “everybody” does it.

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That’s the first trap to fall into: the fact that “everybody does it” is not not necessarily a guarantee that it is successful or that it actually works. The best thing to focus on is SKILL. I have been recently conducting a survey on Twitter and To the question “What would make you a perfect Twitter user?” the majority answered “Understanding how it really works”.

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So that knowledge comes first other concepts like “Ideas to tweet about” or “Being able to attract followers”. And the key to understanding it is actually finding a way to create effective communication with other people. And this brings us back to the first skill of any Internet Marketer, which is WRITING COMPELLING COPY. Articles, posts, sales letter or any other type of written message, which is anyway always more effective than video or audio as such.

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But how do you write compelling copy in 140 characters at a time when you use Twitter? Well, the challenge is to sound as original and emotional as you can, and still give content of interest.

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Roberto Mazzoni