Using the Web and social media to sell real estate

I have been running my blog now for three months and I find it extremely satisfying that I have about two comments to every post that I make. This is an average, some posts have no comments, otehrs have maybe four or more. This gives me the idea that people are actually reading them and also points me somewhat in the direction of what people want to hear the most.

Looking at the most commented articles, I see that they carry some element in common: they are very personal and they tell some kind of story. From a pure traffic viewpoint, I seem to attract more attention with how-to essays, that is explanations on how you do things with a specif tool or site. But people on the other hand respond to something that is more familiar to them. Some aspect of life that they resonate with, inside.

Emotion is much more interesting than “logic” and when it gets to spending some minutes in front of a computer screen, I understand that people want to either be entertained or emotionally engaged. Only the “techies” that make a living out of technology care for the little details, the rest of us don’t.

So the tip I can give you today is to inject emotion into everything you write and say, into every video you shoot. Be personal, be real, be alive. The comments you get from your readers will guide you in the right direction

Roberto Mazzoni