Using the Web and social media to sell real estate

There are always four key steps in developing or redeveloping your business activities online. I have borrowed a video from the famous Thirty Day Challenge, a free Internet Marketing training prorgram, that you can use to get the basics of this challenging world.

Four elements for your online business strategy.

Here is the video taken from the Thirty Day Challenge:

And here is my summary of the four basic elements:

1. Market research – this is the area where people make most mistakes. They start developing or redeveloping a product without first finding out what the market wants. This results in a lot of useless activity and frustration.
2. Traffic – when you have found a potential market you need to check if there if traffic online or any other communication line you might be using. If there is no traffic (which mean interest) you won’t be able to attract people’s attention.
3. Conversion – if there is traffic, are people really willing to spend money on this market? For example political views and comments attract lots of attention and could have a ton of people interested in them, but nobody would be willing to pay for them (you could sell advertisement only during election periods).
4. Product – once you have checked the preceding three items, you are now ready to develop or find a product to resell. You need to use the market to tell you what type of product they want. You can also start without having your product, but reselling somebody else’s product (affiliate marketing) that is already selling well. In this way you can familiarize and then find out what you can develop.

Market research won’t tell you what will be successful, but will definitely tell you what will NOT work so avoiding you a lot wasted time and resources.

Roberto Mazzoni

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