I have just completed an important step of my professional evolution that comes with the recognition that blogging will constitute an important ingredient of all my activities in the future. There is a natural attraction to this tool and medium that probably comes from my previous long career in publishing, and it is even more interesting for the fact that I have overcome the language barrier and I am able to maintain my blog in English (in addition to the Italian one), which would be unthinkable for me just two years ago.

But now, how does this relate to you? In these first 18 months in the USA, I have heard many entrepreneurs say: “I want to do my blog!” or “I should update my blog more often, but I don’t know what to write”.

Well, first of all if you don’t know what to write, you have no business doing a blog and if you do one then why not do it in a professional way? Would you consider it professional a newspaper that was published this Thursday and then next Monday and then may be ten days after? It takes dedication and a plan to write every single day, trying to share something of value but it is also the best system for improving yourself, since I you are always challenged to go one step further.

Can you be a professional blogger with being a full time blogger? And cultivate your social media contacts at the same time? This is the challenge I am facing and I will share with you in the coming months.

I am right now joining the so called “third tribe” that I mentioned in a previous article. It consists of those people who don’t want to be full time Internet marketers but who want to make more money in their business leveraging the power of the Net.

In the end, this is the new world and you need to master the new media, in addition to the conventional ones. What I like about the “third tribe” concept is that honesty and quality of content gets rewarded and you can make money online even if you don’t have thousands of people in your list or you don’t know all the tricks to convince them to buy.

It is desirable to have a big list, but you can start to gain and expand with a much smaller presence. It all depends on your public and the type of service you want to offer. There are some people that are already successful in doing with integrity and coherence. The more you are coherent with what you like to do, your true personality, the better results you can get, provided you do something that others find desirable or useful.

And there is no substitute for honesty. Like P.T. Barnum says in “The Art of Money Getting”, rule number 20: “Preserve your integrity… the most difficult thing in life is to make money dishonestly!” And it is a fact: the unfair Internet marketers need huge lists because they keep burning customers.

By joining the “third tribe” you will make a difference.

A special tribute to my kids who put up with the long working hours of their dad and had a very intense Sunday

Roberto Mazzoni

P.S. I would love to have your opinion about what is more needed to you as an entrepreneur from this blog. Write me a comment or a private e-mail and let me know.