Twitter is a microblogging platform: it allows you to publish short messages called tweets. The tweets are 140 characters long at the outside, only text. They can contain information, a call to action and possibly a link (URL). The tweeples, which is the name by which you designate the people who are on Twitter, are used to click on the link when they find an interesting tweet. Here are 3 rules you can follow in using this powerful tool to direct people to your blog.
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Take short meaningful sentences from your blog post and format them into tweets that people can digest and understand immediately and add a link to that specific post.
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Use an URL shortener to keep the link size to a minimum so that you leave as many of 140 characters available for your message. I personally use budurl because it is free, it does an excellent job at shortening any kind og URL and, if you register on the site, you can keep track of any link, looking at how many people clicked on it.
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Avoid putting more than one link in a single tweet. You could do it, but it is somewhat confusing and you might look like a spammer.
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Twitter is a very powerful environment and it can bring lots of traffic to your blog throughout the day if you manage to engage the people who are online and who are following you.
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I suggest to make at least 5 tweets during the day pointing to your blog post, using different words and concepts, although some repetition is allowed. Scatter the tweets evenly during the working hours and you’ll get the best results.
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Roberto Mazzoni
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P.S. Go to www.budurl.com and create an account, you can use it to shorten any type of link and it is very convenient also for e-mails and newsletters.
Tags: blogging, Twitter
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