Using the Web and social media to sell real estate

It took five hours of very intense meeting and a very detailed review of the all the plans but I was surprised how much in the last two days I was able to build on the relationship and training work done in the previous months to achieve the start of an incredible project that will involve two key people that have working tightly with me in the last three months: Daniele Bogiatto, my business associate in Italy and who now is in Florida with me, and Mark Jackson, a remarkable real estate investor and coach who teaches students nationwide from his comfortable base in Atlanta.

The Double Tree Suites hotel in Tampa where we have set the plan for the new project.

The project we are putting together is an evolution of a Web business consulting and coaching business that has been working like clockwork in Europe now for some time and that we will now bring to the US by adding the flavor and the ingredients that will make it extremely successful here.

What I most like about the project is that it will be addressed specifically to people who have no technical knowledge of the web and who will become true experts in helping businesses succeed online by learning what really matters and not having to know a single piece of technology except the very basic knowledge that is required out of any user.

This is not utopia, it is an already working system that is being implemented daily in Europe by professional consultants that have become highly respected even by the “geeks” and that have brought many businesses to success following a well defined path and leveraging only their communication and networking abilities and the knowledge of what really matters (which is not technology per se).

It is exciting to see that the future of online business belongs to entrepreneurs just like me and you, and not to the specialized technologist who can of course contribute and have a nice share of it, but doesn’t have the communication skills to actually bring about the needed results.

Daniele, my associate and close friend, is considered now the “true evangelist” for new European businesses looking to expand online or to integrate online and offline activities. He is a real genius and has briefed me fully on this system that he has been applying over and over and over with predictable results to many types of different businesses, big an small, new and old.

I can’t wait to put into action with the help of Mark who has proven to be a great teacher and an excellent marketer and communicator. Mark has just returned from Europe where he has seen the system in action in many different locations and situations and now will be the voice bringing it over to the US together with me. Exciting.

Roberto Mazzoni