Using the Web and social media to sell real estate

Recently I was at a dinner with a group of visiting European businessmen and my wife commented about the gaming habits of some friends she had connected with on Facebook. After she mentioned a particular name, one of the guests, who sitting right in front of us, because green in the face and realized that one of his key employees was actually spending substantial production time playing on his computer.

People like to reveal to all the world what they are doing.

The name of the “suspect” was so unique that there was no mistake about him and then we because absolute certain of his identity when my wife mentioned some additional information about this guy. The funny thing about it is that this very person, who lives and works in Europe, had been complaining with his boss about how much he had to do and how he was not being able to keep the pace with all the requirements that his boss was sending from the US.

A very funny situation and we had a very good laugh, but our guest had suddenly come to see another aspect of social media power. He had not been familiar with Facebook until few months ago and he had never thought of connecting his own staff to himself: in the end he knew them already and had other communication channels already with them. But now he was going to connect with just everybody in his office and was going to keep an eye on everybody’s activity.

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It is amazing how many things have changed and grown in the last six months. I have completed the startup of my real estate company that offers a conduit investment opportunities for people in Europe who want to deal in North American properties and my friend Chris Krimitsos has completed the startup of the Dream Factory, the operation, production and creation center of the Wealth Building Annex in Tampa, probably the most advanced mastermind organization in the US that Chris has founded himself.

Daniele Bogiatto, Chris Krimitsos and Miranda Sorgente at the Dream Factory of the Wealth Building Annex.

So it was natural for us to bring the two things together and yesterday we organized a meeting with Chris at the Dream Factory with two key figures in corporate coaching and training in Europe: my partner Daniele Bogiatto and Miranda Sorgente. Just the day before the TWBA staff had been fully absorbed in the delivery of a spectacular event to the members of the mastermind: a presentation by Gary Vaynechuck on the future of the web and  social media.

So the atmosphere was relaxed but still full of the energy generated by the event. So the meeting flowed very well and it lasted much longer then expected. I believe we have set the stage for my company to become the conduit also for American speakers and trainers wanting to expand their action to the European market.

The right relationships are already there and I enjoy the idea of bringing over some highly powerful personality like Gary.

We are still at the early stages, but all the ingredients are already present, so we just need to move now. My original idea to spend most of my effort and time into establishing few strong relationships is paying back big time because now they start to work for me and in line with the natural evolution of the business I have created from scratch. Once again it is not important what you know, but rather who knows you.

Roberto Mazzoni

Today everybody was shopping all around, yet for me, aside from buying a trampoline for my kids, it was business as usual. I was inside one of the house we have finished rehabbing recently and I was checking the last items and designing the layout of the external lights so to make the house stand out.

I was actually in the garage when I suddenly got a phone call on my mobile phone from my business partner and best friend Daniele Bogiatto who was driving along the Italian highway towards to Rome for a major event where he will launch, together with other partners, a whole new company dedicated to Social Network Marketing. An enterprise that wants to be the first really successful mixture between Web 2.0 and network marketing.

He has been working on this project for some months now and in the coming week end they will organize in Rome the first world wide convention of the company that is an evolution of an already successful European network marketing company that has been using the Web effectively in the last decade but that now wants to master the social networks.

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The success of a business or a project can be measured by the reach of the effects it can create. When you can establish relationships and cause effects at a very great distance, then you know that you are on the right track and you have a role to play. During the next weekend, in Rome, there will be a major event on Social Network Marketing that has begun from an idea me, my wife Maria, my business associate Daniele Bogiatto and his wife Jenny talked about one night, last summer, under a palm tree on Ana Maria Island.

Maria has an extensive high level background on Network Marketing and Daniele is a genius in Web promotion, and I have been studying the merging of network marketing technique, e-commerce and Internet Marketing by meeting and talking with some of the highest people in the field to date. By the merging of our experiences and ideas, and with the superb development of the project by Daniele after he returned in Italy, we now have the first world wide convention on Social Network Marketing in Rome, next week end.

Many big companies, also in the US, have tried to merge network marketing and social media and have failed so far or have achieved limited results. This project, that will follow closely the culture and the etiquette of the Net, will probably bring together two of the most powerful promotional channels of the last hundred years: Web 2.0 and network marketing.

While this is going on, Mark Jackson, an experienced North American real estate investor is in Italy and is meeting all the people connected to this huge project and other connected projects to explain them why and how to invest in real estate in the US.

This all started with my arrival in the US 15 months ago and with the selection of the right people to network with and the development of such a network. It is a result I am very proud of and I can’t wait to see the evolutions it will have in the near future.

Roberto Mazzoni

Today a very important journey began: my friend and American business partner Mark Jackson jumped on a plane to Italy, leaving all his family behind in the US, bound on a mission that will expand our activities in North America by increasing enormously the involvement of European investors. But what’s more relevant about this special trip, is that Mark will be working for two solid weeks side by side with Daniele Bogiatto, my closest friend and business associate, that will lead him through the ways an means a successful business network is related in Europe.

Daniele is the most prominent web promoter in Italy and has been recently working in supporting the Tony Robbins event in Rome and is the leading expert and eBay evangelist for the whole continent. Mark is evolving his personal position so to become a life coach for American entrepreneurs and this trip will be fundamental in his project as well as in our future personal and professional relationship.

Just before the take off, we were on the phone ironing out the last details of his mission: I wanted to make sure that he was fully prepared to immerse in the European way of doing business and that he could also position himself properly for who he is and what he can do. It’s been a “coaching” session on the fly that continue until the plane captain ordered to switch off all phones.

It is a special achievement for me as I have been building on this project since last February and this trip is the conclusion of a system we had put in motion together with Mark and Daniele at the Fairmont hotel, in Monte Carlo, on the 1st of April of this year.

I know that Mark will do well and that will return with a totally different scenario for himself and for our business. Yet another milestone on my adventurous new life in the US.

Roberto Mazzoni