Archive for the ‘Internet Marketing’ Category

Time to grade your Web footprint

Posted by Roberto Mazzoni on February 23rd, 2010 under Internet Marketing Tags: , ,  •  3 Comments

How good is you Web presence? Are you really leveraging your tools to their best? What’s missing that is giving an advantage to your competition? How can you measure your progress? Are you an entrepreneur like me, who has no time to figure out complex systems to evaluate your Web presence? You don’t trust consultants [...]

Two dollars per article

Posted by Roberto Mazzoni on February 22nd, 2010 under Internet Marketing Tags: , ,  •  2 Comments

I have was just watching the stream of messages on my Twitter account before starting to write this post and I notice a message that read: “rewrite and submit 15 articles to ezinearticles.com about our product and service…”. I am a contributor to ezinearticles and therefore I clicked on the link and I landed on [...]

The seven killers of your online business

Posted by Roberto Mazzoni on February 11th, 2010 under Internet Marketing Tags: , , , , , ,  •  3 Comments

Running a business with an online presence requires a substantial amount of planning. It is so easy to be detoured by shiny objects on the web and lose sight of the basic business goals as well as their proper implementation on the Web. I have been working on my own planning now for two solid [...]

Putting value at stake

Posted by Roberto Mazzoni on February 8th, 2010 under Internet Marketing Tags: , , ,  •  1 Comment

I have just completed an important step of my professional evolution that comes with the recognition that blogging will constitute an important ingredient of all my activities in the future. There is a natural attraction to this tool and medium that probably comes from my previous long career in publishing, and it is even more [...]

Being captured by the third tribe

Posted by Roberto Mazzoni on February 5th, 2010 under Internet Marketing Tags: , ,  •  6 Comments

When it comes to making business on the Internet or through the Web, there are two major recognized “tribes”. The first and most noisy one is composed of the Internet Marketers: they are aggressive, they have always some system that will make you rich in the blink of an eye, they will only require you [...]

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