Marketing on the Web today is about providing content and making sure that people find it relevant and easy to reach. It can be about products or about how to do something or achieve some result. Basically it need to solve some problem, or cater to some necessity or desire, but still it must be [...]

How good is you Web presence? Are you really leveraging your tools to their best? What’s missing that is giving an advantage to your competition? How can you measure your progress? Are you an entrepreneur like me, who has no time to figure out complex systems to evaluate your Web presence? You don’t trust consultants [...]

I have was just watching the stream of messages on my Twitter account before starting to write this post and I notice a message that read: “rewrite and submit 15 articles to ezinearticles.com about our product and service…”. I am a contributor to ezinearticles and therefore I clicked on the link and I landed on [...]

Running a business with an online presence requires a substantial amount of planning. It is so easy to be detoured by shiny objects on the web and lose sight of the basic business goals as well as their proper implementation on the Web. I have been working on my own planning now for two solid [...]

I have just completed an important step of my professional evolution that comes with the recognition that blogging will constitute an important ingredient of all my activities in the future. There is a natural attraction to this tool and medium that probably comes from my previous long career in publishing, and it is even more [...]