In my last post, titled “Eight rules to avoid social media disaster”, I have mentioned that the first rule is to allow your customers to be in control of their time, to let them decide when they want to view or use your services or products. In the heydays of television, the best shows where [...]

This is the social network equivalent of another motto that comes from the business world: “You are just as good as the last deal you made”. But who has enough time and money to share with other people information for free? You can look at it from the other perspective as well: if you act [...]

I have been conducting a very thorough research during the last few days to evaluate which subject could work best in the evolution of my blog. Sometimes your blog doesn’t have to address directly what you do in business, but can rather be something parallel or connected that is interesting and that you have a [...]

Time has come to make an assessment of my business and activity to ensure that I am on the right track and that I can travel with the highest speed possible. During a recent seminar I was told that the two key factors to assess a business success are a “clear strategy” and “flawless execution”. [...]

This is not a commentary about affiliate marketing and some techniques on how to convince just anybody to buy just about anything. It is rather a candid observation of how today everybody is focusing on promotion and sales and so much noise is raised about all kinds of products that it is actually difficult to [...]