Did you ever attend to a seminar or a presentation and the guy on the stage was saying the right things, was wearing the right dresses, was moving in the right way and yet you did not feel like buying his words or products? Do you ever work with some customers that you simply hate? [...]

Commercial shortsales and foreclosures is going to become one of the main targets of interest for international real estate investors and therefore it will also enter into the scope of content of my blog. It is a completely new playing field even though the names and concepts seem similar to what we have come to [...]

“Nothing sucks like an Electrolux” was the slogan that the Swedish manufacturer used to launch their new series of vacuum cleaners in the US about 25 years ago. The phrase had worked well in other English speaking markets and they were totally convinced it was going to sound appealing also in the US. You figure [...]

Gathering testimonials for your business is one of the key activities in any marketing effort and it is a key ingredient of many selling pages on the web, but the quality of the testimonial is a key factor in its credibility. We have all seen lame videos, recorded by people who were overly enthusiastic or [...]

Modern marketing strategies can be extremely complex when you don’t take the time of absorbing the basics and building the whole system from beginning to end at least once. The Internet plays a key role, but to win on the the Web you need to emphasizes differences while the medium dilutes them big time by [...]

Despite all the technical aspects that can be part of your business, the only thing you are really selling is the desire to do or have something and the purpose to get it. This is true of real estate as much as anything else. More and more I see people around me focusing on tools, [...]

Combining general business activities and Internet promotion is often a very challenging activity. You have to care for your daily production and networking activities and, at the same time, you know that you have to spend some time increasing you Web foot print and can’t keep yourself focused on it. There is so little time [...]

I will be gone with my family for a few days of full immersion in the modern Seminole nation. We will travel through South Florida touching all the major reservations and getting in touch with nature and the modern Indian spirit. Most of the time will be dedicated to my family, but I will bring [...]

In my last post, titled “Eight rules to avoid social media disaster”, I have mentioned that the first rule is to allow your customers to be in control of their time, to let them decide when they want to view or use your services or products. In the heydays of television, the best shows where [...]

This is the social network equivalent of another motto that comes from the business world: “You are just as good as the last deal you made”. But who has enough time and money to share with other people information for free? You can look at it from the other perspective as well: if you act [...]