Using the Web and social media to sell real estate

Did you ever attend to a seminar or a presentation and the guy on the stage was saying the right things, was wearing the right dresses, was moving in the right way and yet you did not feel like buying his words or products?

Do you ever work with some customers that you simply hate? Do you feel that you are making too little money with your real estate job? Or maybe you are making enough money but can’t really enjoy what you are doing? It all looks like another job, but with a 12 hours a day schedule?

Are you dealing with the right type of customer?

I want to borrow a presentation from one of the most respected and influential Internet marketers to date because I think there are some key points that everyone has to assess in order to be really successful and which have to do with choosing a business and a customer that fully resonate with you as a person and which feel completely comfortable for you.

People perceive more than meets the eye and they can feel when you are doing something just because you have to and when you are not really “sold” yourself on the subject and on the actions and activities that such a subject entails.

Frank Kern’s “Core influence” presentation is 2 hours long and is definitely worth watching. I don’t personally agree with some aspects of it, like the “brain or subconscious theory” (I have a much more spiritual approach to life), but the process that he describes is definitely important when it comes to actually find your perfect market and your perfect customer. And he also gives an account of his personal experience with this process.

My take on it is that you’ll never be successful if you don’t take the time to:

1.Define what is the type of life you want to experience and where you want to experience ti and with whom. Having stuff is really not important if you can’t use money or object to live the life you really want to live.

2.Establish what you really enjoy most doing, that is the type of professional life you want to live and what kind of work exactly fits you best. In real estate for example there are a number of strategies and professions one can undertake. Often people look for the most lucrative one that can give the most results in the minimum time and with little or no effort. And they fail or commit to a job that they hate.

3.Figure out exactly what you customer wants to experience, how your properties or services can enhance his life. This brings us into selecting a segment of the market or a type of customer that is closest to your personal inclinations. Some people hate dealing with home buyers and they focus only on wholesaling properties to other investors. Some other people prefer rehabs and like dealing with hammers and drywall. Other people like me prefer the marketing side of it and specialize in creating relationships between people and in tutoring them. In my international real estate work, for example, I am translating between different cultures and actually sell by teaching.

4.Make sure that what you do aligns perfectly with what you desire to do most and is targeted to a customer that is just like you or that needs exactly what you have to offer.

By putting these four elements in play, you will get sales effortlessly and you will naturally attract the right type of customers. This is not something esoteric or complex. It is simply looking at what honestly you would like to do, regardless of constraints or potential consequences, and steer your boat into that direction.

Roberto Mazzoni

P.S. If you want an example of this approach in action look at Frank’s presentation. It’s free.