I have been conducting a very thorough research during the last few days to evaluate which subject could work best in the evolution of my blog. Sometimes your blog doesn’t have to address directly what you do in business, but can rather be something parallel or connected that is interesting and that you have a passion for. I have therefore made a very wide scope research on the key subjects that word and don’t work on the Internet to establish what are the main topics of interest.

And it looks apparent that the three winners are: how to make money, how to have a better health (which includes looking better, losing weight, and so on), how to save time and have a better life, how to get a date or find a significant other. These are the four wheels that make the world go round: money, health and physical shape, freedom from constraints and love (which includes sex of course).

The picture doesn’t include entertainment as a possible way to make money online. It is actually confirmed by several Internet marketers and bloggers that entertaining others cannot be part of a profitable presence on the web. It can be part of a branding presence of course, but people are used to get entertainment for free and when they get to an entertaining site or video they just leave after the entertainment is over. Also affiliate sales don’t work on these type of sites.

It is kind of interesting since many people come to the Web in order to be entertained and to experience some emotion, but then you need to use this element to channel them elsewhere if your plan is to us the Web to promote yourself or your business.

In a nutshell, if you want, try to be entertaining while talking about some subject that possibly belongs to one of the four main topics above or to some other successful niche. How do you make sure that you niche is big enough? I suggest you a tool: http://freekeywords.wordtracker.com. Type in your keywords and if the rank at 10,000 or above you are on safe ground otherwise consider it more carefully.

Today I also had the commitment to cover another of the 20 golden rules on how to make money taken from “The Art of Money Making” by P.T. Barnum. And rule 19 states: “Don’t blab” meaning: “Say nothing about your profits, your hopes, your expectations, your intentions”. This is the first time when I disagree with the words of P.T. Barnum. In the modern age of free communication I rather believe that you should share in order to win. You cannot share just everything, of course, but informing others on how you were successful so that they can also be is a benefit and not a liability for me.

Roberto Mazzoni