Using the Web and social media to sell real estate

This is a sentence I first heard from my business associate Daniele Bogiatto and it describes a very positive way of looking at life and objectives. The first time you do something you are facing many challenges and you never know whether it is going to work out. Even if somebody else did it before you, there is uncertainty on whether you can replicate the same result.

But once you achieve a desired result for the first time you know for sure that you can do it and that you will be able to repeat it again and again, probably improved. It doesn’t matter how complex it was to get there, you still made it and therefore you have proved to yourself that YOU can do it.

The road to success is composed of many intermediate steps. Break down your project in parts you can achieve easily and achieve them one at a time.

And if you can’t you can still try to achieve a part of the objective, diving it into smaller and easier steps, and then add them up until you get the total product. The real genius, I believe, comes from splitting complex tasks into smaller parts that we can successfully accomplish and then bringing them together.

When we try to do everything at the same time and we don’t have lot of experience in the field, it is likely to get baffled and confused and not recognize what we did wrong and what we did right. One of the readers of my blog quoted a sentence that reads “The Secret of Success is the Ability to go From Failure to Failure Without Losing Your Enthusiasm”. This is very true, but I would add to it that the secret of success is recognizing what you did right and reinforce it, while getting rid of what you did wrong.

The process can be long sometimes so you don’t have immediate confirmation that your analysis is correct, but here is where self confidence and enthusiasm come into play. And it is also fine to believe you did something perfectly right when you didn’t, if you truly believe it.

Remember that a bad plan executed with courage is always better than a perfect plan not executed at all or carried along half heartedly. Boldness can go a long way and you can always correct the mistakes when you become aware of them.

So try to achieve success in some part of what you do and you will probably feel bold enough to achieve success also in the rest. And always look for the help of the people who have been there before you and who can give you advice or direct support.

Roberto Mazzoni