Using the Web and social media to sell real estate

Running a business is a very challenging and engrossing task. Everything rests on your shoulders: you need to produce, to collect money, to study, to network and to promote. All of this has to progress at the same time and you are also responsible of ensuring that priorities are met and that the people working with you of for you are doing the right thing at the right time; and on top of it you are also supposed to have a life.

As challenging as it may seem, it is the only way of life that people like me enjoy: the feeling that you are building your future every day and that even when you fail, you were the ultimate and only source of your failure. But there is usually a point where you can be fooled in my experience. You have just overcome some major initial barrier and you are now able to perform something you were not able to do before, and yet now all kind of unexpected complications show up and it seems that you have just opened a can of worm.

It is somewhat unavoidable and it usually happens just after opening some new avenue of endeavor. You suddenly find out you didn’t know as much as you needed, that the people taking care of the area are definitely making a mess and that an urgent and resolute action is needed on your part in order to resolve a danger that has suddenly presented itself.

It is easy at this point believe that you were wrong in the first place and that what seemed to be a new working line of business is actually disaster, but you would be wrong. Your have risen to a new plateau and you are suddenly confronted with some new challenge that was not visible before, although present, and you need to overcome it in order to make your “jump” really stable.

It is not necessarily easy, but nobody said that the entrepreneur’s life was going to be easy: active, engrossing, challenging, fun, but never easy in my experience. And there is another “rule” taken from “The Art of Money Getting” by P.T. Barnum that I would like to quote here, and it is rule number 7. I quote: “Don’t Get Above Your Business” meaning that “The great ambition should be to excel all others engaged in the same occupation”.

You can never say you have it made or that now you know more than enough, because there is always something more to learn or to tackle down the line. Quoting P.T. Barnum again: “No profession, trade, or calling, is overcrowded in the upper story”. Only if you strive to be the absolute best, only if you are willing to overcome just anything, then you can be safe in your results; this often entails “sacrificing” something else. Your judgment will allow you to determine what you can do without and still be successful.

Roberto Mazzoni