Using the Web and social media to sell real estate

We live in a very fast paced culture. Everything happens in minutes or seconds, and the speed of implementation is everything. But sometimes our actions start to lose contact with reality, maybe we made some mistake and continue doing it because we don’t know better or simply we don’t want to admit to it. The end result is that our direction of travel gets gradually off the correct target and we start doing other things that have nothing to do with our real business or we need to keep correcting things that seem to go wrong all the time.

Sometimes the best way forward is to step back and reorganize your actions.

Action can become frantic at this point and the faster we proceed the further away we get from our intended destination. I believe everyone of us has had this experience in greater or lesser degree and when we try to take a shortcut to solve the situation or we use some new “idea” to get it all fixed up we end up into more trouble. It doesn’t need to be a huge thing, even a minor deviation is going to affect our performance and well being.

It has happened to me over and over again. You get that feeling of pressure creeping up on you. Things seem to get more difficult and you lose time on all kind of small details because others don’t do what they are supposed to do. Well it is time to step back and have a good look at what you are doing and how you have setup your activity. There is probably some basic aspect of it which went wrong and you need to put it back into order.

For one thing you need more help because you have gotten too deep into the detail of your work, down in the engine room, while you should be on the deck making sure the ship is sailing in the right direction. So selecting somebody who can help you and defining exactly what she could do would be one step to bring a lot of order into the situation because it would force you to analyze and systematize your work to the point that somebody else can do it.

Once you already have the help in place, and maybe you have it already, but still find yourself spending a lot of time explaining her what to do, then it is time to write up a system: a manual by which she can perform what she needs to do without you having to explain it is every time. It will take you longer to write down the manual then just giving short verbal instructions, but once you have done it, she will be able to refer back to it over and over and clarify any point she might not have understood.

Make sure you include everything she needs to know, don’t give anything for granted. You can also just record your actions while you perform your work, with a camera or with a video capture software, in case you work on a computer. This will also allow you to find out what you need to know or understand that you haven’t yet fully understood about your business.

Roberto Mazzoni