Using the Web and social media to sell real estate

I am reviewing my business activities in these days so to develop a more orderly and effective way of managing them. I also need to recruit some help that can take over some of the things I am still doing personally and that absorb too much time. I have discovered that in order to do that I had to better clarify all of my current activities in relation to the main goal of my business and I also had to review such a goal compared to what has been working best this year.

I am first an foremost in the business of international real estate but I also provide coaching and training to people that want to improve their business by leveraging international connections as I have done. I have discovered that, while the real estate business is going fine and is taking most of my time, my most strategic asset is really the know how on international relationship building, online and offline. Thanks to this special ability and know how I have developed (which is unique I believe) I am able to obtain the funds or promotional support I need to keep the rest of the business going.

Therefore the know how about networking is way senior to the know how on real estate since not only keeps my real estate business running and gives me an advantage against some other investors, but also will allow me to create and foster any type of business. So now I know that developing a codifying this special know how will have to be part of my goal and can become a business in itself, maybe even the most important one.

By doing this simple but necessary evaluation I have thrown off additional activities that have been proposed me during these latest months and that seemed, each, to be very attractive and potentially very profitable but that are not directly contributing to the main goal. It is kind of refreshing because now, every time I get a new e-mail pitching the latest and greatest real estate investing strategy or Internet Marketing technique I can brush it off confidently and never think back again, unless it does contribute to my plans.

Take the time to review your business periodically, it will be the best time you will have ever spent and it will also save you lots of money in materials or activities you will never benefit from. If you have no direction to go, try to set one by yourself rather than jumping on any bandwagon coming you way and promising immediate huge returns with no risk, no work, no pain.

Roberto Mazzoni