Using the Web and social media to sell real estate

My wife Maria often reminds me that there is a major difference between urgencies and priorities. Under urgencies fall things like: reply to an e-mail, pay the bills on time, file the proper paperwork when it is due, and so on. Under priorities you have all the activities that are essential to the progress of your business or life and to generating income as a result.

Would you rather talk with a customer, or look for a customer who needs your product, or take care of some kind of duty that is urgent but will not bring any income? It is true, if you pay a bill late you might incur into additional fees and other complications. You should definitely try to be organized enough so that you don’t miss on those things, but is it more important make the money with which you will pay the bill or simply pay the bill on time?

Your daily actions should strive to create some possibility that wasn’t there before, taking some risk and forging new paths. You should demand and obtain excellence in what you produce and set yourself ambitious goals otherwise you will never stand out from the crowd and actually bring a business in existence.

You will make mistakes, that’s for sure, and there will be remedies for them. Yet the worst mistake is not to be successful in creating the wherewithal required to keep the business running. As long as you are producing and generating income, you will be able to ask for expert advice or help and get out of urgencies and focus more and more on priorities.

There will be many people, particularly those who don’t produce anything themselves and are out there to stop others, that will try to keep your attention on urgencies. Leave them alone: no matter how important or convincing they sound, close your ears and concentrate on what you think and know that is important.

Roberto Mazzoni