Using the Web and social media to sell real estate

Legal papers are just as good as the people who sign them and though required in some types of transaction will never replace the true respect and mutual dependence that results from knowing and trusting who you are doing business with.

Since my arrival in the United States I have followed an approach that is quite contrary to the business habits of this country. I have opened all my connections and resources to the people who wished to work with me, without first asking to sign a iron clad agreement or any other type of paperwork.

Amrk and me during a recent family event.

My intention was first of all to contribute something to this great nation and also to invite the right people, because I knew that the very best wouldn’t have taken any advantage of it. I met many potential partners, but some of them were simply not ready yet and some were just too busy doing something else and didn’t want to take the time to build a strong and long lasting relationship.

Eventually I found the right person that was willing to work with me for nine months, creating one of the most powerful investment network that exists in the real estate field: Mark Jackson.

These are the five successful actions that helped us getting to this point:

1. Getting to know the personal lives of each other. This is not limited to the name of te family members and where the other person like to go on holiday, but cover also his more intimate interests and desires and his way to approaching problems and difficulties as well as opportunities. The two of you must be compatible and must have some similar goals in life and not only in business.

2. Be very outspoken about any concern, avoid carefully to promise something you cannot deliver but also try to accommodate the other person needs if possible. There is nothing worse than an unfulfilled promise. If you are not sure about what you can do, avoid committing to anything that you can’t directly control.

3. Avoid to jeopardize the relationship by jumping into some kind of deal that would leave out the other person from an area you have agreed that is going to be shared, even though you have no paperwork forcing you to do it.

4.Be patient, great relationships can take some time to develop and to bring their fruits. But be ready to move forward when the time is come. There is no set rule that will tell you when it’s time to get into action for real. You will have to use your judgment on this, but you will have clues. For example, if you have doubts, you should wait a little more. But when things seem to fall suddenly into place and everything becomes more simple, it is time to move full speed ahead.

5.You will get only how much you put in the relationship, therefore if you are keen about getting a return from it, start pouring time and work into it. Be the first in keeping it alive by offering what you have to share.

Now that I think back I have followed all these five steps and the relationship I have built with Mark is so strong that it can withstand good and bad weather. And I have given him the chances of knowing so many more people that were out of reach for him, so changing for sure the lives of many people who now have better plans for their future financial independence. I am proud of the result obtained so far and I know it will even improve.

Roberto Mazzoni