This is the key message that I got out of the presentation that I listened to live from Gary Vaynerchuk three days ago. It has resonated with me since. Many people say it, but when you find somebody actually living this statement, then you get the confirmation that it is not only possible but it can also bring you to success in the economy of today.

There are a lot of implications connected to this statement. First of all, being yourself you will not be able to satisfy everybody. Some people won’t like you and some people will love you, and that is the way it is always going to be. By the time you try to please everybody you will eventually displease all, including yourself.
I get almost every day comments on my Twitter accounts from people who don’t like what I do and what I say, but also I get many more that simply love it. So I know I am on the right track. I have enough difference in me to elicit the complaints of some and the praises of others.
When I was managing magazines some years ago, I always knew that there was something wrong when nobody would complain about my content: some reader or advertiser. I knew my content was not biting, it was not relevant, it didn’t gather enough attention from my readers to provoke a response.
The second concept connected with “being tru to yourself” is that you need to develop your own job, simply inventing it, and developing the system that will make it work. You can’t use somebody else’s system. You can learn from others what you need to get started and to improve and build your own business, but you need to be different.
Going with the flow doesn’t apply if you want to be exceptionally good and you need to be very good if you want to compete at all. I have been working hard in developing my business model and now it starts bearing fruits. The most rewarding aspect of it is that it is so different from any other out there that I fear no competition in the immediate future; so I will have more time to develop it further.
Finally you must be able to give up things that don’t fit you and your plans. Last week me and my business partner Daniele threw out of the door a very important proposal, that could have brought us a substantial amount of money, because we were convinced it was not fitting with the standards that we have chosen for ourselves.
We have been rewarded since because our refusal has brought to light some key problems that would have killed the project anyway. Not only we have avoided lots of trouble but now it looks that we have the chance of doing an even bigger project, just because we decided to be true to our own objectives and to the way we want to do business.
Going with the flow can be very dangerous because you never know if the flow is going in the wrong direction. Holding your position unwaveringly is much better because you know where you stand and you have things coming to you from which you can choose what you really want and discard all the rest.
Roberto Mazzoni
Tags: "Daniele Bogiatto", "Gary Vaynerchuck", "new business ideas", "new business tips", "Roberto Mazzoni"
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Great points about what being true to yourself really means. It’s important to bring up that having an authentic life means living with a certain level of discomfort. So many people feel that if it’s right, all will feel good and everyone will be happy. That’s not necessarily so, and – as you pointed out – if everyone is happy with what you are doing it might mean that you aren’t showing enough of your true colors. This issue has been a struggle my entire life. Thanks for the insights.
Going with the flow doesn’t apply if you want to be exceptionally good and you want to compete http://www.robertomazzoni.com/business-t...
RT @robertomazzoni: Going with the flow doesn’t apply if you want to be exceptionally good and you want to compete http://www.robertomazzoni.com/business-t...
@robertomazzoni That really depends on what you mean by going with the flow! The more you fight something, the more you stress!
RT @robertomazzoni: Going with the flow doesn’t apply if you want to be exceptionally good and you want to compete http://www.robertomazzoni.com/business-t...
The presentation that I listened to live from Gary Vaynerchuk three days ago http://www.robertomazzoni.com/business-t...
RT @robertomazzoni: The presentation that I listened to live from Gary Vaynerchuk three days ago http://www.robertomazzoni.com/business-t...
Being yourself you will not be able to satisfy everybody http://www.robertomazzoni.com/business-t...
RT @robertomazzoni: Being yourself you will not be able to satisfy everybody http://www.robertomazzoni.com/business-t...
@robertomazzoni Who wants to satisfy everbody!?! Be glad you love yourself!
I started using Twitter back in November, since then I’ve begun to love it. What started out as a hatred for Twitter it’s allowed me to network with people in my business alot easier. News and updates happen in real time which makes for a great only app.
Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!