Blogs are one of the key resources used by Internet Marketers to sustain their campaigns, but they often are just a container for sales pitches or pages that are uniquely aimed at capturing leads. Real bloggers on the other end have substantial valuable content which attracts lots of traffic, but they don’t monetize this traffic [...]

Financial newspapers and TV have long been the main channel to keep informed about what was going on in the business world. The Web has now replaced paper as a main source of reference both because most of the papers have gone online and because you find many more resources, closer to your particular niche [...]

In the last few weeks I have been in touch with all kinds of people, some quite remarkable and positive and a few troublemakers. I think it is statistically impossible to crunch your marketing numbers and never meet any bad apple in the bunch. What I realized in analyzing this, is that the troublemakers consume [...]

Having too many irons on the fire can be a problem but also having too little can also be a risk. In his old book “The Art of Money Getting” P.T. Barnum would give the following as the golden rule number ten: “Don’t scatter your powers” and he would add: “Engage in one kind of [...]

Life can be fairly unpredictable and so can business. Sometimes you find yourself confronted with a totally unexpected shift in circumstances and you need to be fast on deciding where you want to go and you must always rely on your perceptions more than anything else. In the end we are dealing with people all [...]

Article marketing is one of the most effective tools for driving traffic to your site and for making yourself known on the Web, yet this tool must be used properly. There are software and sites that promote automatic article generation. They spin multiple articles starting from a single template so that the quantity “fools” Google [...]

Running a business is a very challenging and engrossing task. Everything rests on your shoulders: you need to produce, to collect money, to study, to network and to promote. All of this has to progress at the same time and you are also responsible of ensuring that priorities are met and that the people working [...]

America is the land of systems and indeed much work can be done by using computers and automatic tools, but since they are available to many, I am afraid that the “people component” remains one of the single true differentiating factors. It can be the people using the system or the people that appear in [...]

Today I have begun my running routine under the training one of the best running coaches in Italy. I have been running with my kids and it has been a double pleasure. We skirted around a gold course that is near my house in Florida and we also watched some of the players: really a [...]

There are so many alternatives today and the personal lives and business lives of people become so complicated over time that it seems almost impossible to chose the right path or much less maintain one. A good percentage of the people I talk with in these days are trying to get away from something: a [...]