Archive for December, 2009

Is social media killing you?

Posted by Roberto Mazzoni on December 31st, 2009 under Business Tips Tags: , , ,  •  12 Comments

Being out of the game of today Web 2.0 can be quite deadly but you can also die in the effort of doing it the wrong way and wasting a lot of time and energy in the process. Like every other activity, also your social media presence must have a plan and must be aimed [...]

Five ways to establish a strong partnership

Posted by Roberto Mazzoni on December 30th, 2009 under Business Tips Tags: , , ,  •  12 Comments

Legal papers are just as good as the people who sign them and though required in some types of transaction will never replace the true respect and mutual dependence that results from knowing and trusting who you are doing business with.
Since my arrival in the United States I have followed an approach that is quite [...]

How fast can you go with your business?

Posted by Roberto Mazzoni on December 29th, 2009 under Business Tips Tags: ,  •  5 Comments

In every business and activity there is a level of security and a level of speed, and they sometimes work one against the other. The faster the action, the less protection you can expect to have. Also, with a faster action you can have higher gains, as well as higher losses.

It is easy to understand [...]

Don’t tell me what, tell me how

Posted by Roberto Mazzoni on December 28th, 2009 under Storytelling Tags: ,  •  14 Comments

I have been writing about technology for a long time and I have come to understand that people want ready solutions to immediate needs or better want to get some immediate advantage, without really caring of knowing much about what they are really doing and why.
There is some definite advantage in learning tips and short [...]

The international branding challenge

Posted by Roberto Mazzoni on December 27th, 2009 under Storytelling Tags: , , , , ,  •  3 Comments

An impromptu meeting spurred by family needs will probably change the course of events for the months to come. Many crucial business matters are sometimes defined at the kitchen table during unexpected events that occur at the right moment in the right place. This is what happened to me today. I was planning to have [...]

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