Archive for October, 2009

What business are you in? Wrong answer!

Posted by Roberto Mazzoni on October 31st, 2009 under Internet Marketing Tags: , , , , ,  •  Comments Off

Today I have been at the first day of the Internet marketing and Joint Venture bootcamp organized by Dan Stojadinovic in Tampa (www.hypefreebootcamp.com). On Sunday I will have my own presentation on Twitter, but I wanted to be amongst the attendees from the very first day because it is a fantastic opportunity to assess my [...]

The inverted personal branding pyramid

Posted by Roberto Mazzoni on October 30th, 2009 under Business Tips Tags:  •  2 Comments

As part of a project that I am, conducting with an important business partner I had to become proficient on personal branding. How do you promote yourself instead of you business? Personal branding is a kind of a lost art that is regaining ground every day with the development of social media sites and with [...]

Drive your business safely, avoid target fixation

Posted by Roberto Mazzoni on October 29th, 2009 under Business Tips Tags: , , ,  •  6 Comments

Those of you who follow my blog regularly already know that I have just passed a test on motorcycle riding so to be able to ride legally in the US. I have been riding for a long time in Italy and had already a driver license there that allowed me to do it, but I [...]

The value of comments

Posted by Roberto Mazzoni on October 28th, 2009 under Internet Marketing Tags: ,  •  3 Comments

I have been running my blog now for three months and I find it extremely satisfying that I have about two comments to every post that I make. This is an average, some posts have no comments, otehrs have maybe four or more. This gives me the idea that people are actually reading them and [...]

Two calls that will change the course of events

Posted by Roberto Mazzoni on October 27th, 2009 under Storytelling Tags: , , , ,  •  2 Comments

Sometimes your life can be affected greatly by something that happens very far away. With modern technology you can be virtually connected with all the world and your potential sphere of influence grows accordingly. Also I noticed that in life you tend to elect some key places as your safe points, the areas where you [...]

50 years in perspective

Posted by Roberto Mazzoni on October 26th, 2009 under Storytelling Tags:  •  7 Comments

Today was my fiftieth birthday and I have spent it working and enjoying it with my family. I realize many things have changed in the last couple of years and many will probably change in the near future as well. Contrary to my original expectations and to the custom habits of many individuals of my [...]

People change when they are challenged

Posted by Roberto Mazzoni on October 25th, 2009 under Storytelling Tags: , , ,  •  Comments Off

I have just completed the motorcycle rider course that was required for me to become a legal bike rider in Florida. I have been riding for quite a long time in Italy but I had never gone through a formal training program on the subject and I was amazed at the number and quality of [...]

Put the remote under your chin

Posted by Roberto Mazzoni on October 24th, 2009 under Networking Tags:  •  2 Comments

If you too far away from your car and the remote doesn’t lock ro unlock your doors, try to stick it under your chin and will reach much further. This simple trick can make the difference between having to walk back to your car or stay comfortably where you are. Also, if you are in [...]

You are right when you win and wrong when you lose

Posted by Roberto Mazzoni on October 23rd, 2009 under Business Tips Tags: , ,  •  10 Comments

You are just as good as the last deal you made. This is a rule that is prevalent in the US and although it may not be written in stone, it definitely applies in your day to day life as well as in your business. This pushes people in following en mass what they think [...]

Riding at a new level

Posted by Roberto Mazzoni on October 22nd, 2009 under Storytelling Tags: ,  •  Comments Off

Yesterday I have started my course to become a legal motorcycle driver in Florida. I have been riding bikes in Italy for almost three decades but this is the first time I have to go through some formal education on the subject. Unfortunately or fortunately I could say my Italian bike driving license is not [...]

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