How do you get people to connect with you and read your e-mails, twits, blog posts or articles? Short, emotional resounding headlines that connect with them. Forget about the long verbiage of old school’s commercial long winded promotion. Stuff like “Find out how I made lot of money on Twitter” or “The best way to make money now online” and so on is more and more regarded as spam and gets discarded.
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Emotional component: “cool”, “hot”, “wow”, “sucks”, “LOL”, “BEST”, “FAIL”, “WTF?”
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Newsworthy and eye catching word: “free”, “top 10”, “secret”, “how to”, “new” and so on
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Use keywords: choose some words in your messages that reflect what you do
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Give value: provide access to tips, tools, GTD (advice for Getting Things Done), DIY (Do It Yourself).
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Famous names: if you can, mention brands, well known people or other popular items
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Be yourself: care for what you say and people will care for you as well.
Play with emotions and be short. Some specific advice for those twittering: You just have 140 characters and your message is also the headline. Be relevant, be short and try to introduce as many as possible of the following 5 ingredients:
Remember, content is still king and you win to the degree you provide what people like best. So measurable testing is the way to go for establishing what is working best for you and in your field on interest.
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Roberto Mazzoni
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P.S. Share knowledge and experience. Let me know what has been succesful for you and your desires and ambitions in your life online 
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